Wien Kunst

Marschalek Art Management

Marschalek Art Management is a young project based in Vienna and was founded in 2019 by art historian and art manager Paula Marschalek. The project focuses on creative, new, and versatile ways to communicate contemporary art and specializes in press, public relations, and social media communication for artists as well as galleries, museums, and institutions.

To date, Paula Marschalek has been working independently on different projects in arts and culture and was involved in projects with Viennese keyplayers such as Dorotheum or Kunsthistorisches Museum. Additionally, she has been working with young galleries which support emerging artists, e.g. Galerie Rudolf Leeb. In this way, she is able to connect the traditional cultural institutions with the young and upcoming art scene. By pursuing this approach, Paula Marschalek received a scholarship on Cultural Management provided by the Bundeskanzleramt. With this scholarship, she spent time in Los Angeles, working with the MAK Center for Art and Architecture from September 2019 to March 2020.

After returning to Vienna a week ago, she is now focused on her current projects such as “Heroic Followers”, “Centro Interdisciplinario” and others. Furthermore, she aims to establish her new series “ART for Dinner” where she is creating a place to exchange ideas, discuss contemporary art, broaden one’s mind, and to support each other in the art scene. The first edition was initially planned for May but will be postponed due to COVID-19.

Paula Marschalek